Getting your webpage to show up high on the search engine results pages (SERPs) isn’t always easy. There are a number of different methods used to give your site more value for browser rankings, but Structured Data SEO is important in all of them. Without Structured Data SEO, search engines like Google may find it difficult to give your content a high ranking, because it’s just not as easy for Google’s algorithm to learn and read through.
How it works
Search engines do more than just display content that’s relevant to what you input, they have to understand everything that they’re displaying. To do this, Google has invested in Machine Learning, which helps it to get a better understanding of all the content being hosted and uploaded. However, there’s only so much Google’s AI can understand, and it will rank web pages and websites based on structured data.
Structured data is necessary if you’re going to make it easier for search engines to quickly understand what you have on your page. The better an algorithm understands what kind of content you have on your site, the easier it is for it to rank you and display your site as a result when keywords are used.
While most business owners won’t be completely familiar with how to use structured data, there are experts who have a better grasp of search engine algorithms who can change that. Whether you want advice or are looking to have someone implement structured data on your own site.
Local business schema
A type of structured data you can use is the local business schema. It’s a markup code that you can add to your own site, in turn making it easier for search engines to gain a better understanding of how things are laid out and the content you’ve included. You can make use of tags within the schema to make it easier and faster for these algorithms to give your site a ranking.
Most experts recommend having experienced SEO consultants be responsible for adding the local business schema to their website for a greater chance of a higher ranking. Structured data can take some time to fully understand, and it can be harder to make full use of the schema when deploying it. There’s a certain standard that’s optimal for your business, and you can be sure that an industry expert will provide the best for your business.
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