There are no one-size fits all solutions for SEO, but one thing that every SEO strategy needs is an effective way to monitor how well it is working. After all, without monitoring and reporting on your business’s SEO, you won’t know what strategies are working and what aren't, and that means you won’t be getting the most out of your efforts and investments in SEO. The good news is that SEO reporting and analytics can help you maximize the success of your website.

Choosing an SEO reporting and analytics strategy

Sick of being overwhelmed with data? Not sure if the metrics you are using are helping boost your business’s SEO? Well, you are not alone. The truth of the matter is that the analytics that works for one business may not be all that helpful to your company at all because your needs and aims will be different. Happily, a good reporting system can ensure that you track the analytics that are most relevant to your business.

Using the right SEO reporting and analytic tools

While we take a customized approach to SEO reporting, which means it will look different for each one of our clients, we often find that they get maxim value from using one or a combination of the following tools: 

Google Analytics

We love Google Analytics and so do our clients. The reasons are many and include:

  • Monthly reports for keywords - see which are ranking, and which are not.
  • Custom reports set up for your business’s specific needs.
  • Campaign management - so you can see whether your campaign is on target, and gain insights into how to improve it.
  • Audience reports that allow you to drill down and really find out more about your customers.
  • Flow Visualisation - maps your customer's journey and helps you improve it.

Statcounter and Geogrid

We also often recommend that our clients work with Statcounter as they provide even more in-depth analytics on who is visiting your site. This means you can discover the intention behind the searches that brought them to your site, as well as their location and the terms they searched. All of these can be leveraged to create a better experience and produce content that better matches the needs of your clients.

Geogrid is also perfect for businesses looking to get granular detail on local search results and even lays them out on a city grid for ease of use. Both tools, allow customization of reporting and analytics so they can be effectively matched to the needs of your specific business.

By choosing to work with us you will get easy-to-read reports both monthly and at any other agreed intervals. These reports will contain all the critical data you need to monitor the efficacy of your site and make changes that improve it.

You’ll also get access to all the best reporting and monitoring tools including those that we have crafted ourselves, ensuring that you maximize the performance of your website thereby maximizing the performance of your business.

Find out how good SEO reporting and analytics can boost your business! Get in touch today!